|Does your digital content neglect to drive action and have results? Ever wondered why your articles isn’t appearing searching results?
Most people don’t convey a fraction with the effort into distributing their hard-made content installed into creating it. For example, you will find 500 hours of new content uploaded to Youtube every minute. That’s 720,000 hours of recent content being uploaded every day. Yet only 1% of Youtube videos are the cause of 93% of all views. To ensure means 99% of Youtube videos are barely getting seen.
Do you believe 2.7% coming from all Youtube videos never even get 1 view?
Here’s why your site and video content isn’t turning up. This is because digital landscape is unfair. Publishing content on these platforms is like bringing something to the world just to see it die quietly at.We convey a staggering amount of hours making our content. Yet most of the people don’t put at any time or thought into distribution once they hit « publish ». Many creators have an « If we build it they’ll come » attitude that clearly isn’t working. So many talented creators never obtain the traction and communities that the content serves and deserves, they do not realize how rigged it is. Social websites platforms that make the digital aspects of community easier have stacked it of their interests rather than ours.
Consequently, these platforms limit easy reach for your fans automagically and encourage that you pay to promote your content. In your fans. These platforms earn money from advertising highly targeted ads that took place from searches you made, words your phone have recorded you saying without you knowing, and the unrestricted usage of your charge card history. Along with your plastic card history is incredibly valuable to advertisers.
Your own personal information, scraped throughout these channels, has weaponized against you. Enemy nations are finding ways to hack our governments and democracies using your own data on these platforms. China uses Linkedin to recruit spies now. For less than half the cost of a fresh military helicopter, Russia influenced the 2016 US election using digital warfare.
Advertisers exploit your insecurities and fears to make you buy things you don’t need, together with the personal data you won’t ever intended to share at no cost.
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