|Does your digital content don’t drive action and obtain results? Ever wondered why your content isn’t arriving in search results?
A lot of people don’t put a fraction of the effort into distributing their hard-made content they place into creating it. For example, you can find 500 hours of new content uploaded to Youtube every minute. That’s 720,000 hours of latest content being uploaded daily. Yet only 1% of Youtube videos be the cause of 93% of views. So that means 99% of Youtube videos are barely getting seen.
Would you believe 2.7% of Youtube videos never even get 1 view?
Here’s why your blog post and video content isn’t turning up. The reason is that a digital landscape is unfair. Publishing content on these platforms feels like bringing something to the world only to watch it die quietly during the night.We include a staggering number of hours making our content. Yet most of the people don’t put whenever or thought into distribution after they hit « publish ». Many creators come with an « If we assemble it they’re going to come » attitude that clearly isn’t working. Countless talented creators never get the traction and communities that the content serves and deserves, because they do not realize how rigged the machine is. Social media platforms that make the digital elements of community easier have stacked it of their interests as an alternative to ours.
As a result, these platforms limit your reach on your fans automatically and encourage one to pay in promoting your site content. In your fans. These platforms make money using advertising highly targeted ads that took place from searches you’ve made, words your phone have recorded you saying without you knowing, and also the unrestricted usage of your plastic card history. As well as your credit card history is quite valuable to advertisers.
Your own information, scraped with these channels, is being weaponized against you. Enemy nations have discovered solutions to hack our governments and democracies using your own data on these platforms. China uses Linkedin to recruit spies now. For less than half the price of a whole new military helicopter, Russia influenced the 2016 US election using digital warfare.
Advertisers exploit your insecurities and fears to allow you to buy things it is not necessary, with all the personal information there is a constant designed to hand out totally free.
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